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Found in News
The Department of Internal Affairs has signed an all-of-government agreement with Google Cloud for public cloud and professional services.
Found in Products & services / Products and services A-Z / Google Cloud Framework Agreement
The Google Cloud Framework Agreement is an all-of-government agreement that covers Google’s public cloud and professional services.
Found in Standards & guidance / Design and UX / Content design guidance / Google Analytics for content design
Some features in Google Analytics are useful for making content design decisions. But others should be treated with caution.
Found in Blog / Published 28 October 2014 / By Alison Jack
Since returning from my secondment to the Govt.nz project, I’ve been using what I learned to improve the search engine optimisation (SEO) of the Work and Income website.
The Work and Income brand
I thought that most Kiwis would navigate straight to the website because it’s so well known. I didn’t expect high numbers for people coming from search engines.
Imagine my surprise that since January 2014 around 72% of external sessions originated at organic search (eg Google, Bing etc). In September…
Found in Blog / Published 30 January 2015 / By John Edwards
Most New Zealanders are concerned about the collection and protection of personal information by online providers.
We know this because every two years, my office (Office of the Privacy Commissioner) undertakes an opinion poll on New Zealanders’ attitudes towards individual privacy. In the last two surveys, 80 per cent expressed concern about the security of personal information on the internet.
A corollary of this high level of awareness about the insecurity of online personal information is…
Found in Blog / Published 06 October 2016 / By Lana Gibson
A Google Analytics (GA) event might sound like a soiree held at one of their shiny offices. Unfortunately (or fortunately?) events are needed to track user interactions that aren’t covered by the core reports.
Why do I need to use events?Events are user interactions with content that can be tracked independently from a web page or a screen load. See Google Analytics guidance for more information.
You need to add events to your page code to tell GA to track some of your most valuable user inter…
Found in Blog / Published 15 September 2015 / By Nathan Wall
How to import some custom reports, dashboards, and segments that I’ve shared in the Google Solutions Gallery.
Found in Blog / Published 14 June 2019 / By Lana Gibson
The Service Innovation Lab team has been working alongside DIA Service Delivery to improve the experience for people claiming rates rebates. Now in Beta phase, Lana writes about how we're testing the new online rates rebate application process with 3 councils.
Found in Blog / Published 11 October 2017 / By Sara Greig
This is the first blog post in a 2-part series on improving content and the user experience with help from Google Analytics. This post focusses on in-page search and the second post will look at improving content once it’s published. Look for "Making published content more user-friendly with Google Analytics: Part 2" on Friday 13 October.
Google Analytics (GA) can help content people identify user pain points, test assumptions and verify user feedback. It’s also helpful in making sure…
Found in Blog / Published 29 May 2014 / By Andrea Key
We’ve recently added an analytics dashboard to beta.govt.nz — sharing our Google Analytics stats. Our site’s development is iterative and we’re using these numbers to measure our success and learn, so we can continually make changes based on how our site is actually being used, not just how we think it should be.
Just like using open source code to share with our industry colleagues, displaying our analytics provides visibility to others who are watching our progress so, if need be, they can le…
Found in Blog / Published 28 August 2017 / By Paul Murray
The second Common Web Platform (CWP) meetup was held at the Ministry of Social Development’s Aurora Centre in Wellington on August 10, 2017. There were over 40 people who were interested in learning how to improve government website content using Google Analytics.
Recap - ‘Improving government site content with Google Analytics’ Lunch & LearnHead of Product at SilverStripe, Nicole Williams, kicked off the event by giving a brief update on the CWP's roadmap and Co-funded Development Poo…
Found in Standards & guidance / Design and UX / Service design / Service design tools / Analytics for service design
Analytics is the process of collecting information about the use of your website or online application. Analytics data measures traffic, like visits to specific pages and the length of time a user stays on a page. Common analytics tools include Google Analytics and Matomo.
Found in Blog / Published 09 October 2015 / By Giles Boutel
For many, Google Analytics (GA) has become a de facto standard for web stats. It doesn’t cost anything, it’s easy to implement, and it will send you a lovely graph-laden PDF for reading, printing or framing, and to tell your boss how your website is doing.
But GA has some disadvantages:
GA tracks page-views based on URLs for pages that have the code embedded. If you want to track special activity like video watches or outward link clicks, you either have to place code in the HTML for each item…
Found in About Digital.govt.nz / Accessibility statement / Accessibility tips for using this website
Navigate our website with browser functions, assistive technology, keyboard shortcuts and more.
Found in Blog / Published 23 April 2015 / By Lana Gibson
It goes without saying that as a government website we want to enable people to fulfil their needs online, without having to phone, visit or email government. But we can’t control how people access our content, especially through the castle drawbridge that is Google.
What's the problem?Recently through analytics we found that people who wanted to access tax services online were landing on a page that provided Inland Revenue contact details. So we’ve changed the page to give people easier,…
Found in Blog / Published 28 May 2015 / By Lana Gibson
The Government Information Services (GIS) group in the Department of Internal Affairs (DIA) has just completed a round of training to help government digital teams use data to improve agency websites. It’s based on sessions I designed for GOV.UK to help define user needs with analytics.
Sharing knowledgeIn the last couple of months I’ve trained over 50 people from around 15 agencies in seven sessions. Of these, 38 completed surveys, which gives us great user insight for our user insight trainin…
Found in Standards & guidance / Design and UX / Content design guidance / Content design tools and resources / Content brief template
Content authors can use a content brief template to create content.
Found in Blog / Published 17 September 2015 / By Nathan Wall
Overview of the best way to set up your Google Analytics account.
Found in Blog / Published 13 October 2017 / By Sara Greig
This is the second blog post in a 2-part series on improving content and the user experience with help from Google Analytics. This post focusses on improving content once it’s published. See the first post on "Improving content and user experience with Google Analytics search pages".
Sometimes you have to make content decisions based on assumptions. This could be because there’s no opportunity to do user testing or maybe you can’t push back on what your client wants. While this isn’t…
Found in Blog / Published 25 September 2015 / By Nathan Wall
Found in Blog / Published 30 September 2015 / By Nathan Wall
Segments are one of the most powerful things that Google Analytics allows you to do.
Found in Standards & guidance / Technology and architecture / Cloud services / Help with public cloud services / Ways to buy public cloud services / Direct contracts with providers of public cloud services
Your organisation might accept or negotiate contracts directly with the providers of public cloud services.
Found in Blog / Published 22 June 2015
If you’re going to improve the experience of your users and customers, knowledge of what they're doing on your site is vital. Tools like Google Analytics can provide insights, but you need to know how to get the data and you need time to understand the story behind the data.
I’ve been an ad hoc user of Google Analytics for a while now, and usually when I create reports for site managers and content owners, the report typically focuses on ‘pageviews’ or ‘number of visits’ to the site. These…
Found in Standards & guidance / Design and UX / Content design guidance / Content design tools and resources / Style guides from around the world
If you’re creating your own style guide, you can compare it to organisations (including governments), that have published their style guides online.
Found in Blog / Published 06 July 2015 / By Sarah Young
Over the last few months I have been working with Nathan Wall finding out how agencies manage their web analytics reporting and what their needs are. We’ve now created some easy to understand dashboard reports. It’s a solution that:
can be automated
will help agencies with routine web analytics reporting
will encourage consistent and common reporting across government
will reduce the feeling some people have of being overwhelmed by data.
Creating easier to understand dashboard reportsDashboards…