A service design approach looks at the whole task, rather than the separate parts that might be spread throughout a government agency or across different agencies.
Service design — overview
Service design is about making government services easy for people to use. This means designing services that put people at the centre and help them do the task they need to do, like learning to drive or buying a house.
1. Prepare phase
Get started and gather information.
2. Understand phase
Find out the real service problem or opportunity.
3. Create phase
Come up with potential solution ideas for the service problem.
4. Develop phase
Find the solution that works best for customers and service providers.
Service design examples
The Digital.govt.nz blog has posts about government agencies using different service design tools and methods.
Service design tools
These tools can help you test ideas and products with real users so you design services that work for people. There are also tools to help you present research in a meaningful way and bring it to life.
Service design principles
Service design is based on principles grouped around customer-centred design, design to deliver value, and open and iterative design.