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How to engage with people online

A step-by-step guide to engaging with people online — from creating an engagement strategy to closing the engagement.

  1. 1

    Plan your online engagement

    Confirm your mandate and define your engagement objects, success metrics, and risks and issues. You should also determine the project resourcing. Then you can identify your stakeholders and their needs, and design your high-level engagement approach.

    Plan your online engagement

  2. 2

    Engage your stakeholders online

    Promote the engagement opportunity to stakeholders and start recruiting participants. Write the content so it's interesting, effective and invites feedback, and then make sure you have a plan for dealing with that feedback.

    Engage your stakeholders online

  3. 3

    Choose the right tools for online engagement

    Using digital tools for your engagement can help support the goal you want to achieve, and the process to get there. For example, you can use a deliberative tool to get agreement between groups or a survey tool to get feedback on a policy.

    Choose the right tools for online engagement

  4. 4

    Configure and launch your online engagement

    You need to set up your tools so they match your objectives. You can try a test run and even a soft launch.

    Configure and launch your online engagement

  5. 5

    Close your online engagement

    After you have collected sufficient stakeholder feedback you will need to analyse the feedback, report on the findings, manage all the information generated, and evaluate the engagement project.

    Close your online engagement

In this section

1. Plan your online engagement

When you plan your engagement you need to develop your engagement strategy, identify your stakeholders and their needs, and design your approach.

2. Engage your stakeholders online

Promote the engagement opportunity to stakeholders and start recruiting participants. Write the content so it's interesting, effective and invites feedback, and then make sure you have a plan for dealing with that feedback.

3. Choose the right tools for online engagement

Using digital tools for your engagement can help support the goal you want to achieve, and the process to get there.

4. Configure and launch your online engagement

You need to set up your tools so they match your objectives. You can try a test run and even a soft launch.

5. Close your online engagement

You need to analyse and report feedback, manage the information generated, and evaluate your engagement project.

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