How to engage with people online
A step-by-step guide to engaging with people online — from creating an engagement strategy to closing the engagement.
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1
Plan your online engagement
Confirm your mandate and define your engagement objects, success metrics, and risks and issues. You should also determine the project resourcing. Then you can identify your stakeholders and their needs, and design your high-level engagement approach.
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2
Engage your stakeholders online
Promote the engagement opportunity to stakeholders and start recruiting participants. Write the content so it's interesting, effective and invites feedback, and then make sure you have a plan for dealing with that feedback.
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3
Choose the right tools for online engagement
Using digital tools for your engagement can help support the goal you want to achieve, and the process to get there. For example, you can use a deliberative tool to get agreement between groups or a survey tool to get feedback on a policy.
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4
Configure and launch your online engagement
You need to set up your tools so they match your objectives. You can try a test run and even a soft launch.
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5
Close your online engagement
After you have collected sufficient stakeholder feedback you will need to analyse the feedback, report on the findings, manage all the information generated, and evaluate the engagement project.
In this section
1. Plan your online engagement
When you plan your engagement you need to develop your engagement strategy, identify your stakeholders and their needs, and design your approach.
2. Engage your stakeholders online
Promote the engagement opportunity to stakeholders and start recruiting participants. Write the content so it's interesting, effective and invites feedback, and then make sure you have a plan for dealing with that feedback.
3. Choose the right tools for online engagement
Using digital tools for your engagement can help support the goal you want to achieve, and the process to get there.
4. Configure and launch your online engagement
You need to set up your tools so they match your objectives. You can try a test run and even a soft launch.
5. Close your online engagement
You need to analyse and report feedback, manage the information generated, and evaluate your engagement project.
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