How to develop an online engagement strategy
A step-by-step guide to engaging with people online.
Plan your online engagement
Confirm your mandate and define your engagement objects, success metrics, and risks and issues. You should also determine the project resourcing. Then you can identify your stakeholders and their needs, and design your high-level engagement approach.
Engage your stakeholders online
Promote the engagement opportunity to stakeholders and start recruiting participants. Write the content so it's interesting, effective and invites feedback, and then make sure you have a plan for dealing with that feedback.
Choose the right tools for online engagement
Using digital tools for your engagement can help support the goal you want to achieve, and the process to get there. For example, you can use a deliberative tool to get agreement between groups or a survey tool to get feedback on a policy.
Close your online engagement
After you have collected sufficient stakeholder feedback you will need to analyse the feedback, report on the findings, manage all the information generated, and evaluate the engagement project.