Your browser currently has JavaScript turned off, which means that Digital.govt.nz might not display properly on your device. It's easy to turn JavaScript on - find out how to enable JavaScript in your browser.

Writing for search engines

If you write for your readers, you’re writing for search engines.

The Australian Government Style Manual has detailed guidance for search engine optimisation (SEO). It covers:

keywords
on-page optimisation
tools
a checklist.

Findable content — Australian Government Style Manual

JavaScript is currently turned off in your browser — this means you cannot submit the feedback form. It's easy to turn on JavaScript — Learn how to turn on JavaScript in your web browser.

If you're unable to turn on JavaScript — email your feedback to govt.nz@dia.govt.nz .

Was this page helpful?

Yes No Partly

Thanks, do you want to tell us more?

Do not enter personal information. All fields are optional.

What did you come here to do?

How can we improve this information?

Last updated 15 June 2020

Writing for search engines

Utility links and page information