Content design guidance
Use this guidance to help you design useful, readable, and inclusive content for your users.
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A-Z of content design guidance
An alphabetised list of all topics in the content design guidance.
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Grammar and punctuation
An alphabetised list of best practice and rules for punctuation and grammar on public sector websites.
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Research, plan and maintain your content
Make sure your content helps people. Use different types of research and check if your organisation is supporting your team in its efforts.
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Findable content — use keywords and structure
Write useful content for people and make sure they can find it.
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Writing style
Use language that makes information easy for users to find and understand.
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Inclusive language
Choose the right words and markup so content is accessible and inclusive to everyone.
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Tools and resources for content design
Use tools and templates to plan and check your work. These help you design better content for your users.
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About this content design guidance
This guidance includes best-practice advice on how to write for government digital channels.
