Good content helps people do what they need to do.
Content design is about understanding people's needs and writing and structuring web content so people can easily find and understand information. Content management is about keeping content up to date and improving it after it's published.
This guidance is provided as a general starting point for anyone designing online content, or working on digital projects that involve designing new content or reworking old content.
Most web redevelopment projects will involve either migrating content from an old site, or rewriting content for the new site. You might end up with a combination of both.
Page last updated: 27 August 2018
Crown Copyright 2019
Date printed: 22/10/2019