Web content checklists
What to check before publishing a web page.
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For detailed guidance, see How to write for the web.
Content structure checklist
- The page has a clear purpose.
- The summary reflects the purpose of the page.
- Writing style uses an “inverted pyramid”.
- One idea per paragraph or section — information is “chunked”.
- The H1 heading describes what is on the page.
- Sub-headings start with keywords.
- Sub-headings are hierarchical.
- Bullet lists used to attract attention, support scanning, shorten text, and reveal the relationship of items.
- Lists have 2 to 7 items.
- No nested lists, if possible.
- Tables have column and row headers, if applicable.
Plain language checklist
- Content is written in the active voice.
- There are clear calls to action.
- Content has an appropriate readability score (you can use a free online readability tool)
- Avoid nominalisations (nouns formed with verbs, for example“provide”, not “make provision for”).
If your government agency doesn't have its own style guide, you can adopt Govt.nz’s.
Search engine optimisation checklist
- Front load your titles and headings with keywords.
- Images have an alternative (alt) text.
- Brief and describe where they're going.
- Work and go to correct destination.
- Positioned so they are easy to find.
- captions of all meaningful audio
- a descriptive transcript of all meaningful audio and visual information.
Government websites must follow accessibility guidelines.