FAQs — do not use them
If a question is asked frequently, it means you need that content on your site.
Why you should avoid using frequently asked questions (FAQs)
Avoid FAQs because they:
- lead to duplicated content — it’s another page repeating the same information in a different way
- cannot be front-loaded with the keywords making readability difficult
- show up in search resulting in duplicated and competing information
- become out-of-date easily.
If you get frequently asked questions, it means:
- content is missing on your site
- content is not where people expect to find it
- your content needs to be restructured to meet your users’ needs.
- GOV.UK content design — Do not use FAQs
- Australian Digital Transformation Agency — FAQs
- US Government Digital Services Agency 18F content guide — Don’t use FAQs
- UK Government Digital Service blog — FAQs: why we don’t have them
Utility links and page information